Greater than 1 minutes
Right now, if you’re not towering above your competition, you may be making one (or more) of these three major mistakes:
Mistake #1: You’re an independent service provider, but you’re still using a CV.
This is an error because:
- You promote your skills, but you also advertise your lack of business awareness. You are in a weak position from the onset, and you display yourself as fair game.
- You look like every other job seeker. Like a commodity. Potential clients do not notice you. They may just check if your assumed quality/price ratio is good enough for them to make a substantial profit.
Mistake #2: You don’t communicate your value.
You don’t explain why customers should buy from you. Maybe you don’t know yourself. Until you find a way to make them realize your value, your chances to get the next assignment remain close to zero. It is also likely that you use a basic layout that doesn’t communicate your value at a visual level. And when you don’t communicate your value, you can only lower your price to make your offer more cost-effective. You must not only deliver the best translation service. You must also tell why and how you’re the best choice for a particular assignment.
Mistake #3: You send subtle signals of neediness in your initial offer.
Every time you write that your ‘rate is negotiable,’ or that you give ‘volume discounts,’ you just say that you are hungry. Your prospects know they can lower whatever price you are offering. And they will be looking to pay you just a hair above your breaking point.
These three mistakes are just some of the most frequent. There are other ones. They all come from a few core self-harming habits.
To improve things, you don’t need to become a marketing expert. You just need to prepare a quick set of documents and communication templates that will help you start on a safer basis. This way, you will stop victimizing yourself, change your prospects’ perception and get higher-paying jobs.