According to the American Marketing Association, localizing contents is key to a company internationalization strategy. Why? For very concrete reasons: it can make or break a company’s success abroad, distinguishing brands that communicate effectively with international markets from other brands that remain foreign and inaccessible; and it increases sales in the target markets, with clear … Continue reading Translation as a key asset for success in a multinational marketing strategy Making the case for company and brand content adaptation when reaching international audiences.
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