Why “fast food” localization will never work
In ‘n’ out translations? The way the overwhelming majority (99.999…%) of businesses deal with their translations is: drop in the files, pick them up translated a couple of days later. Move on. I call this “fast food” localization. What’s for dinner? At a fast food place in the USA, you can drive in, place your order … Continue reading Why “fast food” localization will never work
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