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9 Reasons Why Your Marketing Localization is Failing (Hint: It Does Not Involve Extra Costs)

9 Reasons Why Your Marketing Localization is Failing (Hint: It Does Not Involve Extra Costs)

Claudia Befu Claudia Befu
A globalised world is a fast and competitive marketplace. And the most efficient marketing localization strategy for any
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Website Localization: 3 Common Translation Complaints and How to Actually Fix Them

Website Localization: 3 Common Translation Complaints and How to Actually Fix Them

Claudia Befu Claudia Befu
Entering a new market is a costly project that involves hard work on many fronts: technical, product, marketing and some
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Cut Translation cost by 30% in 2019

Cut Translation cost by 30% in 2019

Ayman Saa'd Ayman Saa'd
According to a report by IbisWorld, translation services are expected to keep on growing and reach $37 billion in 2018,
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How much does translation cost?

How much does translation cost?

Fuschia Hutton Fuschia Hutton
Once you realise you need to get a text or project professionally translated, the first question on your mind is likely
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Why “fast food” localization will never work

Why “fast food” localization will never work

Claudia Befu Claudia Befu
In ‘n’ out translations? The way the overwhelming majority (99.999…%) of businesses deal with their translations
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3 basic steps to follow when localising keywords

3 basic steps to follow when localising keywords

Olesya Zaytseva Olesya Zaytseva
To localise keywords effectively, follow three basic stages: translation, adaptation, supplementing and testing. If you
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