Greater than 2 minutes
David, I can’t speak their language.
I don’r really know how to do business abroad, or how to close a deal with an international client.
I don’t even know what market should I target.
I’ve heard this so many times before, and right now, most of the business I’ve worked with are selling their products and services in Spanish speaking countries.
And let me tell you something, you don’t need to have a big multinational to start selling products and services abroad.
In fact, most multinationals started selling their products abroad being SMEs or even self-employed.
But you need to work smart to make the most of your investments (both of money and time). That’s my objective here, I want you to have all the resources to start analysing your current situation and where you want to go following solid steps and actions:
First things first, you need to have a platform where international clients can learn more about what you have to offer.
If you can’t convey what you can do for your international audience, they will just ignore your offer.
You also need to know where your international public is. Where are they gathering both online and offline.
Selling meat to a vegetarian person makes no sense.
Targeting your Ideal Customer Avatar is easier, because you’re offering the solution that they’re looking for. Selling will come naturally.
And then? Well, you need to connect and engage with them.
Remember when you were starting up your business and had no connections? You had to work hard and create a community for your business, right?
This is something similar, but it’s easier. Why? Because you already have a community that supports your business. You’re not starting from scratch this time.
Then you’ll have adapt your products and services to this new audience. You international audience may have different needs, concerns or ambitions.
Make sure that you adapt your products and services to match the expectations of your new audience.
Your clients need to understand your offer. Make sure that you message is effectively conveyed and make your clients feel like home when they’re buying your products and services.
Time to implement all this information and act! Have you ever worked with international clients? Leave a comment or send me a message, I’d love to hear from you! 😀