Greater than 2 minutes
#TranslatorsOnAir Building a marketing strategy for your translation business feat. @3ptranslation Season 4, Episode 8
Proudly sponsored by Smartcat. Smartcat makes it easy for companies and translators to connect with clients and find more work.
Howdy friends!
Last week we had a lovely chat with Martina Eco. Martina shared a lot of great tips and actionable advice on building a marketing strategy for your translation business. You can watch the recording below if you missed it for some reason.
Watch on YouTube
Listen on SoundCloud
Or if you’re super busy, you can check out some of the highlights below.
Highlights of the Show
1) Do you need to be a doctor in order to translate medicine? (view answer)
2) How can you get work as a medical translator? (view answer)
3) What skills do translators need to deal with medical texts? (view answer)
You can watch the replay of the entire episode right here.
About Martina
Martina is the owner and manager of 3P Translation, a translation and interpreting company that helps SMEs in the UK food, tourism and hospitality industries enter the Italian market with bespoke linguistic consultancy, marketing translation, and business interpreting services.
Martina also supports other freelancers with a blog dedicated to marketing, business planning and business development, and with presentations and workshops in and outside of London.
Martina works as a business and marketing consultant at London South Bank University, where she also recently joined the School of Business academic team.
If you want to get in touch with Martina, visit www.3p-translation.com or connect on Facebook, Twitter, Instagram or LinkedIn.
In this episode you will learn:
- What a marketing strategy is and how it’s different from marketing tactics;
- What aspects you need to consider when building a marketing strategy;
- What tools, channels and activities you can use to market your services;
…and much more!
Highlights of this Episode
1) What’s the marketing mix? (view answer)
2) What kind of promotional tools/channels/activities can freelance translators use? (view answer)
3) How to measure the effectiveness of your marketing activities? (view answer)
You can watch the replay of the entire episode right here.
Useful Links and Resources
Marketing plan templates & examples
Marketing plan for translators
Marketing strategy + marketing plan template
Business model canvas, PESTLE and SWOT analysis
P.S.: As always, sharing is caring, so if you really enjoyed watching this episode, make sure you click one of those social-sharing buttons below.
Hugs from Toronto and Nizhny Novgorod!
Jasmine Heesaker 
